GR9/T4 - Strategic Communication in Total Rewards

Make Sure Employees 'Get It'

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.

• Learn the rationale for strategically planning a communication campaign.
• Discuss the characteristics of effective communication.
• Obtain an understanding of the eight steps of the communication process.
• Identify the appropriate communication channel to deliver the message.
• Review specific total rewards communications considerations and special situations.

To register go to: Course and exam link

Be sure to use code RMTRATR2020 when registering! This code helps provide essential funding for RMTRA (a non-profit organization) to allow us to continue to provide valuable events and opportunities to you, our members.