December Holiday Luncheon – Grow Your Personal Brand – Grow Your Career

One of the most critical activities you can do for your career is create a personal brand that defines “who you are” and “what you stand for.” The very success of your Total Rewards initiatives as well as your career hang in the balance. But what is a personal brand and how do you define it in a way that matters? And once you’ve defined your personal brand, what do you do with it? And how do you make your personal brand a part of your day-to-day actions?

Answers to these questions and more will be detailed during this highly interactive session focused on the Brand of YOU!

Join us for our December Luncheon where Val Grubb will help us understand exactly how to define a personal brand and how to immediately put it to good use. You will walk away:

• Understanding why a Personal Brand is critical to success in your current position while setting the stage for a potential promotion.
  

• Identifying three critical elements of your Brand including A) personal  values & passions, B) your unique selling points and C) your competitive analysis
  

• Having learned why and how to create a killer elevator speech that touts your personal brand to senior executives.
• Understanding the 3 C’s of Personal Branding: Clarity, Consistency and Constancy
  

Valerie Grubb is the principal of Val Grubb & Associates, Ltd., which she founded after holding a succession of senior leadership roles within major corporations including NBC Universal, Oxygen Media, InterActiveCorp (IAC) and Rolls-Royce. She is an innovative and visionary operations leader with an exceptional ability to zero in on the systems, processes, and human capital issues that can hamper a company’s growth. Valerie regularly consults for mid-range companies wishing to expand and larger companies seeking efficiencies in back-office operations.

In her training and coaching capacity, Valerie focuses on the world of executive leadership and management, and has a special expertise in transposing company vision into strategic training and coaching initiatives that resonate with both senior management and employees. She has taught senior leaders and high-potential employees throughout the US, Asia, Europe, South America, and Central and Eastern Europe (CEE). Valerie is certified as a Marshall Goldsmith Executive Coaching Stakeholder-Centered Coach and she has experience working in a variety of industries, including both for profit as well as non-profit.

Prior to founding Val Grubb & Associates, Ltd., Valerie served as the vice president of strategic operations at NBC Universal, where she oversaw business development opportunities including the purchase of the Weather Channel and sale of several NBCU assets. She also spearheaded on-air quality initiatives in preparation for the 2008 Summer Olympics in Beijing, China. Valerie played a seminal role in the 1999 formation of Oxygen Media, where she served as vice president of operations and led the HR, risk management, training, facilities, security, travel, and real estate operations for all Oxygen offices in the United States. She led the transition efforts for the operations departments following the sale of Oxygen to NBCU in November 2007

Before joining Oxygen, Valerie was the vice president of operations for Barry Diller during the inception of InterActiveCorp (IAC), where she contributed significantly to IAC’s aggressive acquisitions strategy and managed the integration of newly acquired companies under the IAC corporate umbrella. She began her career as an engineer with Allison Engine Company, a division of General Motors that was purchased by Rolls-Royce in 1995. During her eleven years with Rolls-Royce, she earned increasingly senior assignments, culminating in her appointment as director of public affairs.

Valerie graduated with a mechanical engineering degree from Kettering University and obtained her MBA from the Indiana University Kelley School of Business. She remains highly involved with the Kelley School as an active member of the Dean’s Advisory Council. She also serves as the President of the NY Chapter of Women in Cable Telecommunications (WICT). Valerie published her first book in October 2015 entitled Planes, Canes, and Automobiles: Connecting with Your Aging Parents through Travel and she is currently working on her second book, Clash of the Generations: Managing in the New Workplace Reality (Wiley, October 2016).